Have you heard the expression, “You and what army?” In other words: do you have the support and power to win? When talking to elected officials, you want to emphasize that your issue has a broad base of public support, as well as the blessing of powerful key interest groups. The likelihood of success for your policy initiative directly correlates to the size and strength of your “army.”
Effective lobbying begins by talking to potential stakeholders, building consensus, and getting the right organizations and community leaders behind your cause. Drawing on our far-reaching networks, we connect clients with potential allies as well as possible opponents, in order to share information and identify areas of compromise and mutual benefit. To use political shorthand, we want to identify and move existing “minuses” to “zero” and to turn the current “zeroes” into “plusses.”
When we engage, one of our first goals is to position our clients as thought leaders and power brokers who can rally the troops when needed. Through personal introductions and public positioning, we build your network so that you can “rally the troops” at the right time. A favorable outcome is much more likely with support from the groups and organizations that matter.
MBM Advantage LLC: Building your army